Online stores use the internet as their real estate. Having a reliable and stable hosting service is very similar to a main street store having a prime location in the heart of the city, with excellent security systems. Some online stores came to be from one or a handful of people deciding to sell a product from their own homes. This type of entrepreneurial spirit may be worth millions of dollars two years down the line, but most online businesses cannot afford their own hosting service when they first start selling.
The one important role of owning and running an online store is that downtime loses sales and costs the store money, and should be avoided at all costs. Using a shared web hosting server to start up in business might seem like a good idea to save initial costs, but many find that the service is so unreliable that it is not even worth a small fee.
On the other side of the scale a fully dedicated server would provide everything they needed and more, but this might actually be too much. At the price of over $100 a month, this would be an absolute waste of money for the company as they would only use a fraction of the server space.
Luckily there is another option -- a Virtual Private server operates just like a dedicated server would but is in fact several different servers on the same physical machine that do not interact at all with each other. This means that an online retail store can get truly reliable and nearly perfect uptime to avoid losing any sales, without worrying the empty server space they are paying for every month.
At the online retailer flourishes, they may redesign their website to have more functions and be more resource intensive. As long as a research their adequately, they should have no problems at all upgrading their service without interrupting any sales that may be going on with their website at the time. If the business is operated by only a few non-computer literate sales people, a decent VPS package will include 24-hour technical support and even technical staff on site to help if things go wrong in the server room. Some VPS packages even include statistics tracking and sales tools to help understand, analyze and improve their online sales and also set up their search engine marketing strategy with little knowledge required at home.
The one important role of owning and running an online store is that downtime loses sales and costs the store money, and should be avoided at all costs. Using a shared web hosting server to start up in business might seem like a good idea to save initial costs, but many find that the service is so unreliable that it is not even worth a small fee.
On the other side of the scale a fully dedicated server would provide everything they needed and more, but this might actually be too much. At the price of over $100 a month, this would be an absolute waste of money for the company as they would only use a fraction of the server space.
Luckily there is another option -- a Virtual Private server operates just like a dedicated server would but is in fact several different servers on the same physical machine that do not interact at all with each other. This means that an online retail store can get truly reliable and nearly perfect uptime to avoid losing any sales, without worrying the empty server space they are paying for every month.
At the online retailer flourishes, they may redesign their website to have more functions and be more resource intensive. As long as a research their adequately, they should have no problems at all upgrading their service without interrupting any sales that may be going on with their website at the time. If the business is operated by only a few non-computer literate sales people, a decent VPS package will include 24-hour technical support and even technical staff on site to help if things go wrong in the server room. Some VPS packages even include statistics tracking and sales tools to help understand, analyze and improve their online sales and also set up their search engine marketing strategy with little knowledge required at home.
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