So you've finished building your product. Perhaps you've finished a month ago, perhaps a year ago. Perhaps your product has already been to market and came back to you like a boomerang. And just perhaps, it's through no fault of your own. Heck, it is in fact the best product in its class. But it hasn't met its customer. After all, there's a customer for everything. Almost everything. Or perhaps, your product is already fantastically successful outside and you're looking to build an internet presence for it.
So you find you need to embark on a link building campaign. And you go the now traditional route. You hit up the article marketing sites. You do your research, you find that high PageRank is important, and you hit up some reputable websites that offer the ability to embed a link to your website.
The fact is that in certain product types, there is so much competition that nowadays you cannot afford to be selective about link building. Going to one domain is never enough. 1000 links from the same site will never be as powerful as 1000 distributed links all over the web. Building these links by hand may be tedious, but often well worth it, because you can be sure that the in page factors on the pages you create or directories you submit to have contextual relevance to your site's business objectives. There are some paid automated directory submissions out there if you have the cash, but you should be sure to make certain that you can see the names of the directory sites to which your website is being submitted. Link farms are absolutely out of the question. A friend of mine did that once and came to me crying afterwards that he'd lost three thousand dollars on his campaign, that it had yielded nothing.
Seeing he was absolutely miserable and reeling from this minor disaster, I pointed him to AdWords and told him his money would have been better spent on a normal ad campaign. This was years ago, so this kind of advice has become quite commonplace nowadays. But it bears repeating, because there are so many article marketing services that claim they will get you viral in moments.
Ask yourself what in life you have ever experienced that works that way. Nothing. Going viral takes a blend of hard work and uniqueness; it of course relies on your product's strength and in your brand marketing and product marketing persistence. It takes a lot of manual submissions and original writing in business and article directories.
So prepare to sign up again and again. And to use your noggin in providing real and original information.I just hit up a blog that was absolutely ridiculous; I didn't get through it via search; in fact it was not even indexed in the search engines, which hits home the fact that it was total information waste and a wasted effort, because it included nothing valuable, scrambled text and a couple of links. You cannot fool Google or its cute little younger brother Bing this way, because not only are relevance and context important as Matt Cutts oft-repeats in blogs and presentations, but so is ctr, click through rate.
This will get your content bounced and demote your "work" registering at worldwide blog sites. So get out there, put your fingers to your laptop and start typing. Find a and then another. PageRank factors for the referring sites are nice bonuses but as long as the site doesn't use nefarious tactics, every link to your site counts.
So you find you need to embark on a link building campaign. And you go the now traditional route. You hit up the article marketing sites. You do your research, you find that high PageRank is important, and you hit up some reputable websites that offer the ability to embed a link to your website.
The fact is that in certain product types, there is so much competition that nowadays you cannot afford to be selective about link building. Going to one domain is never enough. 1000 links from the same site will never be as powerful as 1000 distributed links all over the web. Building these links by hand may be tedious, but often well worth it, because you can be sure that the in page factors on the pages you create or directories you submit to have contextual relevance to your site's business objectives. There are some paid automated directory submissions out there if you have the cash, but you should be sure to make certain that you can see the names of the directory sites to which your website is being submitted. Link farms are absolutely out of the question. A friend of mine did that once and came to me crying afterwards that he'd lost three thousand dollars on his campaign, that it had yielded nothing.
Seeing he was absolutely miserable and reeling from this minor disaster, I pointed him to AdWords and told him his money would have been better spent on a normal ad campaign. This was years ago, so this kind of advice has become quite commonplace nowadays. But it bears repeating, because there are so many article marketing services that claim they will get you viral in moments.
Ask yourself what in life you have ever experienced that works that way. Nothing. Going viral takes a blend of hard work and uniqueness; it of course relies on your product's strength and in your brand marketing and product marketing persistence. It takes a lot of manual submissions and original writing in business and article directories.
So prepare to sign up again and again. And to use your noggin in providing real and original information.I just hit up a blog that was absolutely ridiculous; I didn't get through it via search; in fact it was not even indexed in the search engines, which hits home the fact that it was total information waste and a wasted effort, because it included nothing valuable, scrambled text and a couple of links. You cannot fool Google or its cute little younger brother Bing this way, because not only are relevance and context important as Matt Cutts oft-repeats in blogs and presentations, but so is ctr, click through rate.
This will get your content bounced and demote your "work" registering at worldwide blog sites. So get out there, put your fingers to your laptop and start typing. Find a and then another. PageRank factors for the referring sites are nice bonuses but as long as the site doesn't use nefarious tactics, every link to your site counts.
And here's an essential tip from Hollywood experts that correlates well for any kind of writing, even and SEO geared writing: write what you know! That is the only way to have your material read. Give people insights into your product, tell its features and benefits to the consumer. Give anecdotes that inform the readers about product usage and scenarios from real life. And you will find that your work endures, and goes to work for you time and again. The grand thing about the internet is that each piece of writing endures, like a giant library that never loses a book.
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