Most beginners to online marketing do not even think about the idea of the backend sales funnel. Either people do not know about it, or they mistakenly believe all the profit potential is on the opposite end. There are definite reasons why the backend is so much more profitable, but the important thing is for you to know that it is. What is usually done because it works, is to have the first product people buy at a reasonable but low price point, and then they will be in your system for further marketing efforts. We will further explore backend marketing, and then show you how to use it to your advantage.
You have to understand that the only way this will work is if your products are as good as possible in terms of quality. The reason why your customer bought your frontend product in the first place is because you promised them a good product, and you gave it to them. Your copy must be truthful, and your backend products need to fulfill the promise set forth in your copy. Your backend products will usually be higher priced, so naturally they better be good products. Try to over-deliver if you can because that will raise the bar higher, and help your customers get the most out of their investment.
Naturally you will be doing email marketing, too, and then you can find a way to let people know about your other products. The important part here is that your customers will be open to buying more from you right after they buy the first time. For the best results, you should always show them another ad before they actually pay. The backend copy has to also do its job, and that is where you have to make sure it is good. No problem with those who pass on the offer, you have their contact information and you simply put them in your autoresponder rotation.
Now, if you've read Internet marketing reports and eBooks, you should have noticed the author including links to other products. It is hard to say how many more sales you will get, but it will convert some people. There is a lot you can in your pdf to remind and draw attention to your offers. It is all the little things like this that really do add up over time. For instance, if your eBook is about helping webmasters improve their search engine ranking, you can recommend other products in the eBook that the webmasters may find useful or helpful. If you have always dreamed of making consistent sales from your Internet business and make money on autopilot, you should start employing backend selling into your marketing plan.
You have to understand that the only way this will work is if your products are as good as possible in terms of quality. The reason why your customer bought your frontend product in the first place is because you promised them a good product, and you gave it to them. Your copy must be truthful, and your backend products need to fulfill the promise set forth in your copy. Your backend products will usually be higher priced, so naturally they better be good products. Try to over-deliver if you can because that will raise the bar higher, and help your customers get the most out of their investment.
Naturally you will be doing email marketing, too, and then you can find a way to let people know about your other products. The important part here is that your customers will be open to buying more from you right after they buy the first time. For the best results, you should always show them another ad before they actually pay. The backend copy has to also do its job, and that is where you have to make sure it is good. No problem with those who pass on the offer, you have their contact information and you simply put them in your autoresponder rotation.
Now, if you've read Internet marketing reports and eBooks, you should have noticed the author including links to other products. It is hard to say how many more sales you will get, but it will convert some people. There is a lot you can in your pdf to remind and draw attention to your offers. It is all the little things like this that really do add up over time. For instance, if your eBook is about helping webmasters improve their search engine ranking, you can recommend other products in the eBook that the webmasters may find useful or helpful. If you have always dreamed of making consistent sales from your Internet business and make money on autopilot, you should start employing backend selling into your marketing plan.
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