You must have heard of SEO. Go to any site that talks about how to get the best results from a search engine and they will instantly use those three letters. But how important is SEO to you and is it imperative that you use it when planning the content for your site.
The truth is that it is important, but perhaps not as important as it used to be. A couple of years ago people would bandy the new buzz phrase around; search engine optimisation. It was the thing you just had to have for your site if you were going to be taken seriously. No self respecting web designer would plan a site without it. And it was also said that our sites wouldn't stand a chance if search engine optimisation wasn't taken into consideration. The search engine bots would ignore us. We wouldn't get any visitors to the site, let alone any sales. Our sites would disappear into the Unvisited Website Graveyard if we didn't know anything about search engine optimisation. But there are a lot of web owners out there who actually don't have a clue.
I asked someone the other day what they thought SEO stood for and he said ~ 'short eared owl. ' Well OK, he can be forgiven. He's into wildlife in a big way. Let me explain in a simple way and then you can decide if it's something you want to consider when planning the content for your site. In the old days SEO was was about key-word density. You had to include key phrases and words in your content a certain amount of times (about 3%) to ensure that your site would be picked up and flung up to the top of the Google rankings. Well, forget all of that. Today, Google uses other things as well. So you can't just rely on keyword density. And it was just too easy, wasn't it.
Search engines have decided to make it even more difficult for us. Now, Google is far more interested in the content of your web page and whether it is relevant to their own rules, which seem to change month by month. To find out whether you are the flavour of the month, Search engines apply a statistical mathematical equation based on statistical analysis of semantics as related to the specific keyword being used by the searcher, and the semantic content of your web page. Now, that doesn't sound very 'simple' does it. All this really means is that search engines scan the content of your site and try to find connections with the request that has been typed into the search engine. So really, it is quite simple. What it means in terms of how a website should be constructed is clear. Content is king.
Where some writers for the web simply thought that by repeating a phrase over and over in the content would get them the top spot in Google, this has now been smashed. What Google and other search engines are now saying is. . . write something that has meaning. In future this is how all of our sites will be rated. Quite right too.
The skills of the copywriter have to date been very underrated. With search engines using the semantics method to choose who will sit on top spot, a good copywriters skills will be in demand more than ever. And WriteHot Copywritingare very good copywriters. Let them help you get to the top spot. Call 07905 484 962 for a no obligation chat or go to the website and send an email. It's the way to get stellar results for your site.
Your sales message, book, articles, product descriptions, ebooks and website copy is in safe hands when WriteHot Copywriting writes for you. *Your advertising message and sales letters will sparkle and hold your readers, persuading them to buy. WriteHot will provide the wow! in press releases and construct snappy headlines and enticing copy. Your copy will be creative, entertaining and sales orientated with a strong sales message that leaves your potential customers begging to buy from you. *Your articles will be well researched and presented with unique quality writing as a given and within deadlines. *I have built long standing respectful relationships with clients and continue to provide them with a quality service. *Your project will take centre stage until you are completely happy. If you're looking for a sales orientated, hardworking copywriter look no further than Andrea at WriteHot Copywriting. You've found what you're looking for. Call 07905 484 962 for a not obligation chat or go to The truth is that it is important, but perhaps not as important as it used to be. A couple of years ago people would bandy the new buzz phrase around; search engine optimisation. It was the thing you just had to have for your site if you were going to be taken seriously. No self respecting web designer would plan a site without it. And it was also said that our sites wouldn't stand a chance if search engine optimisation wasn't taken into consideration. The search engine bots would ignore us. We wouldn't get any visitors to the site, let alone any sales. Our sites would disappear into the Unvisited Website Graveyard if we didn't know anything about search engine optimisation. But there are a lot of web owners out there who actually don't have a clue.
I asked someone the other day what they thought SEO stood for and he said ~ 'short eared owl. ' Well OK, he can be forgiven. He's into wildlife in a big way. Let me explain in a simple way and then you can decide if it's something you want to consider when planning the content for your site. In the old days SEO was was about key-word density. You had to include key phrases and words in your content a certain amount of times (about 3%) to ensure that your site would be picked up and flung up to the top of the Google rankings. Well, forget all of that. Today, Google uses other things as well. So you can't just rely on keyword density. And it was just too easy, wasn't it.
Search engines have decided to make it even more difficult for us. Now, Google is far more interested in the content of your web page and whether it is relevant to their own rules, which seem to change month by month. To find out whether you are the flavour of the month, Search engines apply a statistical mathematical equation based on statistical analysis of semantics as related to the specific keyword being used by the searcher, and the semantic content of your web page. Now, that doesn't sound very 'simple' does it. All this really means is that search engines scan the content of your site and try to find connections with the request that has been typed into the search engine. So really, it is quite simple. What it means in terms of how a website should be constructed is clear. Content is king.
Where some writers for the web simply thought that by repeating a phrase over and over in the content would get them the top spot in Google, this has now been smashed. What Google and other search engines are now saying is. . . write something that has meaning. In future this is how all of our sites will be rated. Quite right too.
The skills of the copywriter have to date been very underrated. With search engines using the semantics method to choose who will sit on top spot, a good copywriters skills will be in demand more than ever. And WriteHot Copywritingare very good copywriters. Let them help you get to the top spot. Call 07905 484 962 for a no obligation chat or go to the website and send an email. It's the way to get stellar results for your site.
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