Search engine optimization is the cheapest and most effective way to get the big boys like Google, Yahoo, and Bing to notice you. Even so, many website owners are still paying entirely too much money for the boost that a great search engine ranking allows. In fact, the pros know how to get highly ranked on search engine sites without spending a single cent. In order to get there, however, you are going to have to learn some things about SEO and step away from your comfort zone. With SEO, especially the free kind, you will need to grasp two key concepts: frequency and quality.
Search engine optimization is about more than just conquering the algorithms. You may be able to sustain a high ranking for a short while without the quality and without the frequency, but eventually, the intuition of the search engine itself will discover that your site is of little real value, and you will soon find your ranking tumbling to the bottom of the listings. Whatever you do, do not shortchange the purpose of your site. Put your passion and your expertise into it.
That's where quality will rise to the surface. By crafting well thought out articles and video or audio posts, you can give your visitors something worth coming back to time and again. If you readers feel like your site is valuable enough to revisit, then you will maintain a steady supply of traffic that the search engines will love. But it's not enough to simply deliver quality every once in a while. Without consistency and frequency, you will quickly be forgotten by the engines for sites like yours that are delivering a steady stream of content.
The key to doing all of this without spending an arm and a leg-or a single cent, for that matter-is to target keywords that may commonly be used as variations of existing and popular keywords. You will want to check with a keyword tool to see what your possibilities are. Once you have made a list of quality tags that are being searched every month by users interested in your field of expertise, you can start getting the word out through the use of free article directories that already have reputation and ranking behind them. Once you submit a quality piece of content that is approved, you can rest easy knowing that when someone searches your tags online, you will rise to the top of the list, and it won't cost you a dime.
By getting the word out through frequent and informative content on a free and respected platform, you can rest easy as those rankings rise through the roof, and your site's performance goes along with it.
Search engine optimization is about more than just conquering the algorithms. You may be able to sustain a high ranking for a short while without the quality and without the frequency, but eventually, the intuition of the search engine itself will discover that your site is of little real value, and you will soon find your ranking tumbling to the bottom of the listings. Whatever you do, do not shortchange the purpose of your site. Put your passion and your expertise into it.
That's where quality will rise to the surface. By crafting well thought out articles and video or audio posts, you can give your visitors something worth coming back to time and again. If you readers feel like your site is valuable enough to revisit, then you will maintain a steady supply of traffic that the search engines will love. But it's not enough to simply deliver quality every once in a while. Without consistency and frequency, you will quickly be forgotten by the engines for sites like yours that are delivering a steady stream of content.
The key to doing all of this without spending an arm and a leg-or a single cent, for that matter-is to target keywords that may commonly be used as variations of existing and popular keywords. You will want to check with a keyword tool to see what your possibilities are. Once you have made a list of quality tags that are being searched every month by users interested in your field of expertise, you can start getting the word out through the use of free article directories that already have reputation and ranking behind them. Once you submit a quality piece of content that is approved, you can rest easy knowing that when someone searches your tags online, you will rise to the top of the list, and it won't cost you a dime.
By getting the word out through frequent and informative content on a free and respected platform, you can rest easy as those rankings rise through the roof, and your site's performance goes along with it.
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