Is your CMS SEO Friendly?
It's 2011, and in this day and age every website should have a CMS (Content Management System). A CMS gives you control over your website, allowing you the ability to update and change the content without affecting the design, leaving you in charge, rather than your web designer.
But is your CMS SEO friendly? If not, you could be left with a site that looks great but will never give you the search engine positions you need to drive traffic to your site.
Here are just 3 ways to tell if your CMS is SEO friendly:
1) Can you update the title tags on every page?
The title tags are one of the most important things when considering SEO. The title appears at the top of your browser when viewing a page. In order to be SEO friendly, your CMS should have the ability to change the title tag on each and every page to be something different, not just across the board.
It's impossible to optimise one page for all of the search phrases you need to be found for, so you need the ability to optimise each page separately. This allows you to focus on one or two phrases per page, and make sure that Google get to know the phrases you're focusing on.
2) Can you change the META description on every page?
Arguably the second most important thing in SEO, the META description is the description that will appear in Google for each specific page. Therefore it is vital that you can update it on each page of your site (again not just one description for every page on the site) to align closely to the title tag of that page, so as to encourage people to click on your listing, not your competitors'.
3) Can you change the H1 tags on your pages?
The H1 tag on your page needs to be related to the title tag also, in order that Google can see that your page is relevant to a search being made.
Usually a H1 tag will be the headline of your page, and is usually in larger type (although this can be over-ridden in the CSS settings) - can you change these to match the phrases you're trying to be found for?
SEO isn't the be all and end all of owning a website, but these 3 things within your CMS can mean the difference between a front page listing and languishing on page 343. Does your CMS match up?
At Warren Phillips web design, we ensure that our CMSs are SEO and Google friendly, and don't cripple you from the start - ask for more details.
Warren Phillips is a Manchester web designer specialising in CMS driven websites that you can update yourself and are SEO friendly.
It's 2011, and in this day and age every website should have a CMS (Content Management System). A CMS gives you control over your website, allowing you the ability to update and change the content without affecting the design, leaving you in charge, rather than your web designer.
But is your CMS SEO friendly? If not, you could be left with a site that looks great but will never give you the search engine positions you need to drive traffic to your site.
Here are just 3 ways to tell if your CMS is SEO friendly:
1) Can you update the title tags on every page?
The title tags are one of the most important things when considering SEO. The title appears at the top of your browser when viewing a page. In order to be SEO friendly, your CMS should have the ability to change the title tag on each and every page to be something different, not just across the board.
It's impossible to optimise one page for all of the search phrases you need to be found for, so you need the ability to optimise each page separately. This allows you to focus on one or two phrases per page, and make sure that Google get to know the phrases you're focusing on.
2) Can you change the META description on every page?
Arguably the second most important thing in SEO, the META description is the description that will appear in Google for each specific page. Therefore it is vital that you can update it on each page of your site (again not just one description for every page on the site) to align closely to the title tag of that page, so as to encourage people to click on your listing, not your competitors'.
3) Can you change the H1 tags on your pages?
The H1 tag on your page needs to be related to the title tag also, in order that Google can see that your page is relevant to a search being made.
Usually a H1 tag will be the headline of your page, and is usually in larger type (although this can be over-ridden in the CSS settings) - can you change these to match the phrases you're trying to be found for?
SEO isn't the be all and end all of owning a website, but these 3 things within your CMS can mean the difference between a front page listing and languishing on page 343. Does your CMS match up?
At Warren Phillips web design, we ensure that our CMSs are SEO and Google friendly, and don't cripple you from the start - ask for more details.
Warren Phillips is a Manchester web designer specialising in CMS driven websites that you can update yourself and are SEO friendly.
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