Whether it's an up-and-coming country band that enjoys a residency at a local dive bar or a fantastic punk band that can actually get crowds out every single night for a cross-country tour, being a musician requires more these days than mere chops. With so many people moving to the route that involves self-promotion and a more independent experience, it makes sense that people are starting to look towards the world wide web as a major part of making things work. From getting set up with domain names and picking out the best designers for websites to actually booking tours and expanding social media, those who are serious about making it as musicians should be just as focused on admitting that marketing is a part of the entire experience.
For those who haven't secured domain names before, the entire experience of getting a website set up and running can be stressful while also feeling quite exciting. With the simplest approach, all that is needed is a well-chosen name that can act as a mirror, meaning that people will type in the.com URL and be bounced right to a SoundCloud, BandCamp, or Myspace music page. This is helpful for people who want to look more official, but who aren't going to get into the game of programming quite yet. And when picking out that perfect URL, it's important to think about how to make it the kind of thing that's easy to remember, that is somehow going to feel as though it's being set apart from other bands who might be going by the same name, and not too close to a similar title that might be for something entirely different. Fortunately, it's not that tough to make the right choices that will provide for an easier experience with getting established on the net.
The first rule of thumb for those who are new to the whole domain name experience is to avoid underscores and extraneous numbers and symbols at all costs. While it might look fine on a flyer (though usually, to be honest, it doesn't), throwing in anything extra doesn't actually help with driving traffic. People will get confused, type it in wrong, and no one ever remembers an underscore in a web URL when trying to recall it from memory. So stay away from these pitfalls. And even if a band happens to have numbers in the title, it also might be worthwhile to think about how many bands can get away with that and still actually be successful.
When trying to figure out how to actually not be mistaken for other bands, it can sometimes feel a little bit tough, especially if there are limited choices at hand. Fortunately, it's possible to get around these problems by deciding to get a little bit creative. For those groups who feel seriously tied to their particular location, it makes sense to go with the approach of incorporating the name of the city or the neighborhood, since that's not something that's unfortunate to have an association with. No matter what, just try to keep the vibe of the project alive, and chances are, things will work out for the best.
For those who haven't secured domain names before, the entire experience of getting a website set up and running can be stressful while also feeling quite exciting. With the simplest approach, all that is needed is a well-chosen name that can act as a mirror, meaning that people will type in the.com URL and be bounced right to a SoundCloud, BandCamp, or Myspace music page. This is helpful for people who want to look more official, but who aren't going to get into the game of programming quite yet. And when picking out that perfect URL, it's important to think about how to make it the kind of thing that's easy to remember, that is somehow going to feel as though it's being set apart from other bands who might be going by the same name, and not too close to a similar title that might be for something entirely different. Fortunately, it's not that tough to make the right choices that will provide for an easier experience with getting established on the net.
The first rule of thumb for those who are new to the whole domain name experience is to avoid underscores and extraneous numbers and symbols at all costs. While it might look fine on a flyer (though usually, to be honest, it doesn't), throwing in anything extra doesn't actually help with driving traffic. People will get confused, type it in wrong, and no one ever remembers an underscore in a web URL when trying to recall it from memory. So stay away from these pitfalls. And even if a band happens to have numbers in the title, it also might be worthwhile to think about how many bands can get away with that and still actually be successful.
When trying to figure out how to actually not be mistaken for other bands, it can sometimes feel a little bit tough, especially if there are limited choices at hand. Fortunately, it's possible to get around these problems by deciding to get a little bit creative. For those groups who feel seriously tied to their particular location, it makes sense to go with the approach of incorporating the name of the city or the neighborhood, since that's not something that's unfortunate to have an association with. No matter what, just try to keep the vibe of the project alive, and chances are, things will work out for the best.
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