How the Advent of Corporations Forced Companies to Get Personal Again

Corporations:

• are not a human entity: a corporation exists entirely separate and apart from its owners
• have the same right as an individual
• have at least one owner (called shareholders or stockholders)
• must issue at least one share of stock for each shareholder
• conduct business through a chain of authorised representatives. While the shareholders are the most important in a corporation, they do not directly manage the companies affairs. Instead, the shareholders meet at least once each year to elect a Board of Directors
• must have at least one director and the following officers: president, treasurer, and secretary
• shareholders interests in a corporation are divided into units called stock or shares

Global corporations surpass some nations in their wealth and influence. The obvious drive of most corporation's being profit (unless it is a not for profit corporation). Major international corporations have been accused of cutting costs by abusing basic human rights of their workers and individual's, ruining the environment and even the systematic murder of union representatives. Obviously this is wrong on every level, and perhaps the only comfort is that people who direct or act in this way will be repaid by their Maker.
The purpose of this article is to discuss how the everyday human right respecting corporation can do their best to treat people as individual's and stay personal. This should be the goal of every corporation's for three reasons:

• individual's exercising buying power produce a corporations profits
• the performance of individuals employed by a corporation influence a corporations profits
• individuals are the shareholder's of the corporations

Companies that focus on building personal relationships exercise their common sense and profit sense.
So what simple steps can corporations do to 'get personal again'? The two main groups corporations need to care for, and thus deliver profits to shareholders, are employees and clients.
Happy workers mean better performance and loyalty. Utilise employee's existing skills, promote creativity, encourage innovation and a culture of communication. Offer incentives and reward effort whether it is by a gift, award or just a genuine word of thanks and appreciation. Other incentives include offering a wellness program, which assist workers to stay healthy. Research shows that workers see quality wellness programs as an incentive to stay at a work place, and healthier workers means better output.
Reward your clients - let them know they are important to you. How can you do this? Corporate gifts and functions are highly successful way of recognising your client. These allow opportunities for greater feedback and communication with your client. Train workers on advanced communication skills like listening, answering the phone, and following up on requests as soon as possible. These simple relationship building cornerstones cannot be overlooked.